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NASCAR sponsorships are one of the most powerful tools of marketing in the sports world.
Largest base markets (LA, NY, Chicago, Atlanta, Philadelphia, Dallas, Houston, Phoenix) each have approximately 1 million+ NASCAR fans.
Source: Nielsen Scarborough (USA+Release 12021)
The proportion of NASCAR fans who are multicultural has increased from 20% to 25% since 2011.
Source: Nielsen Scarborough (USA+Release 12021)
Nearly 1 out of 4 Fortune 500 companies invest in the sport and NASCAR ranks #1 among sports industry executives when it comes to doing the best job of developing opportunities for brand engagement.
Source: NASCAR Industry, 2019
NASCAR fans surpasses all other major US sports in brand loyalty. They are the most likely to try, support, an recommend a sponsor’s product and/or service.
Source: MarketCast (results published in SBJ)
*Percentage of NASCAR Fans in each region.
A credential, provided by NASCAR, that provides authorized entry at all times to NASCAR races and tracks.
A single-event credential, provided by NASCAR, that allows guests entry into authorized areas and at NASCAR races and tracks.
Press releases and social media support from team channels during select race weeks throughout the season.
Branding on the team’s crew shirts, hats and driver’s firesuit, helmet, etc.
Rights to driver’s name, image, likeness, voice, and biographical information as a brand ambassador.
Appearances from driver in and out of agreed upon markets.
Content creation and support from driver across all social media platforms.
Track accessibility for executives that creates an ecosystem of like-minded business professionals to advance their business’s needs.
Tracking reports, bi-weekly update meetings, and program support from Clear 28.
